Success Stories

See how brands and publishers have found success using StumbleUpon

Contiki

Helping 18-35’s find the perfect trip for their innate nature

Objective
Generate awareness and drive consumers to engage with the Contiki brand during the key spring break travel period.

Solution
Contiki and its agency Ignited, partnered with StumbleUpon to drive Adults 18-35 to the What’s Your Spirit Animal? quiz.

Results
Average time spent on site of 1:26 exceeded benchmarks by 2.5x. The site earned thousands in free visits from users engaging with the content.

Objective

Contiki Travel, the #1 travel company for 18-35’s, wanted generate awareness and drive consumers to engage with the Contiki brand during the key spring break travel period.

Solution

Contiki developed an engaging quiz that that encouraged consumers to answer a series of questions to discover their travel animal spirit and ideal trip.  After completing the quiz, participants could enter a sweepstakes for a chance to win a $500 Contiki travel voucher and custom t-shirt that featured their travel spirit animal.  Contiki and its agency Ignited, partnered with StumbleUpon to drive Adults 18-35 to the What’s Your Spirit Animal? quiz by targeting relevant interests such as: Travel, Hotels, University/College, Europe, Australia, Nightlife, Bargains & Coupons.

Results

The Contiki quiz received a user approval score of 83%, which exceeded benchmarks by over 30%, indicating the content resonated highly with consumers.  Average time spent on site of 1:26 exceeded benchmarks by 2.5x.  The site earned thousands in free visits from users engaging with the content.

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