To prevent first-time use in high-risk states, The Meth Project aimed to increase awareness and communicate the risks of methamphetamine to Teens and Young Adults.
The Meth Project created compelling, informative content on their site that realistically and vividly communicated the dangers of meth: myths vs. facts, videos, before & after photos, and interactive explanations of complex scientific concepts. The Meth Project and their agency partner, Kepler Group, turned to StumbleUpon to educate teens and young adults about meth by seeding facts and personal stories directly into their Stumble stream. StumbleUpon’s location targeting feature allowed the Meth Project to reach teens in high-risk states: Colorado, Hawaii, Idaho, Montana, and Wyoming.
“StumbleUpon provided The Meth Project an opportunity to create awareness using existing assets and an arena to showcase the site’s interactive content.” – Jason Lipschutz, Kepler Group
StumbleUpon’s full-page format enabled the Meth Project to break through the clutter and capture Teens’ attention with their informative and realistic content. Average time spent on site exceeded benchmarks by 1.3x. The campaign generated thousands of free visits from users engaging with the content. StumbleUpon drove engaged visitors to the methproject.org website; on average they viewed 2+ pages on the site. StumbleUpon Advertising made up 15% of the campaign budget, but drove 40% of all site visits during the campaign.